Three Help Yourself cracker cartons in rosemary and sea salt, black pepper and smoked paprika, with pale green, white and terracotta packaging, bold type and hand illustrations.

Help Yourself

Self-initiated concept

Help Yourself is a concept cracker brand. I paired bold type and loose illustrations with realistic cracker imagery, then developed the packaging across rosemary & sea salt, black pepper and smoked paprika. Each flavour has its own colour palette within a shared layout.

Services

Brand Identity
Packaging Design
Art Direction

Pale green Help Yourself rosemary and sea salt cracker cartons stocked on a supermarket shelf between other cracker packs.

Two pale green Help Yourself rosemary and sea salt cracker cartons on a sunlit stone kitchen counter, showing the front, back and side packaging designs.

Help Yourself black pepper cracker carton on a dark kitchen counter, with white packaging, bold black type and a photographic cracker, lit by warm window light.

Help Yourself smoked paprika cracker carton on a wooden kitchen counter, with deep red packaging, bold white type and a photographic cracker beside a red pepper.

Help Yourself rosemary and sea salt, black pepper and smoked paprika cracker cartons displayed together on a supermarket shelf among other cracker packs.

Beyond the box

A clean composition of the social designs, showing a shared layout system.

Image to come

A person holding the pale green Help Yourself rosemary and sea salt cracker carton in a sunlit kitchen, showing the illustrated back and nutrition panel.

An open deep red Help Yourself smoked paprika cracker carton lying on a wooden kitchen counter, with round crackers spilling from its clear inner bag.